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Brand and Fraud Protection Services |
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How it Works
VeriSign helps protect
your brand and preserve your customer’s trust with brand monitoring
and fraud detection. Our global infrastructure and sophisticated scanning
tools allow us to monitor text and images from a range of electronic
sources and in many languages. Finely-tuned incident detection, needs-based
prioritisation, contextual analysis, and role-based case management
tools help you minimise false positives and reduce administration costs.
1. Meet with VeriSign experts to define search
criteria.
We start by meeting
with your company representatives from legal, IT, and marketing. Our
experts guide your team through an interview process designed to clarify
concerns and identify potential sources of brand misuse. Based on the
unique priorities of your business, we help you define suspicious incidents
and prioritise response.
2. Set up, test, and refine customer-specific
rules.
VeriSign experts
set up, test, and refine customer-specific rules for incident detection
and prioritisation. Target sources may include: email spam, Web sites,
domains, message boards, blogs, auction sites, and public chat sessions.
A feedback mechanism lets you modify prioritisation rules as your needs
and expertise change.
3. Enable detection and prioritisation.
The detection engine
uses a combination of identification and relationship analysis between
key words and images to determine whether or not the incident is suspicious.
By analysing the context of the information before alerting the customer,
the detection engine minimises false positives to provide more accurate
and actionable information. Image recognition technology performs pixel
analysis on sections of the image to detect a match as well as a distortion.
4. Using the management portal to respond,
refer, and resolve.
The Web-based portal
provides a prioritised listing of incidents include a view, relevant
code, WHOIS data and Web traffic statistics for further analysis. Organisations
can assign in-house personnel to refer incidents to cross-functional
teams or they can rely on dedicated VeriSign analysts to manage incident
review and response. Depending on their role, users can change rankings
and other incident classifications, receive SMS text messages, and customise
incident labels.
5. Leverage reporting to improve case management
and reduce risk.
Advanced search
and reporting tools enable users to quickly view whether incidents are
resolved or outstanding, and actions associated with them. A permanent
archive provides valuable forensic evidence and helps track down repeat
offenders and common issues.
| Brand and Fraud Protection Services |
| Anti-Phishing Service | Provides early warning of suspicious behaviour and rapid response to phishing sites. |
| Anti-Counterfeit Goods Service | Brand monitoring protects revenue, maintains brand quality and consistency, and preserves consumer confidence. |
| Reputation Management Service | Brand monitoring of user communities, blogs, consumer reports, product reviews, and other electronic sources for negative comments, boycotts, and false claims. |
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