 |
|
Reputation Management Service |
|
|
What do your customers discover when they type
your brand name into a search engine? Tracking what’s being said about
your company in the ever-changing world of digital information requires
constant vigilance across a wide variety of sources—both local and global.
VeriSign® Reputation Management Service helps you protect intellectual
property, trademarks and other brand assets with early warning of potential
compromises for quick response.
Customised Detection and Prioritisation
Our finely-tuned detection, prioritisation,
analysis, and case management tools provide early warning and help you
respond to compromises that threaten your brand reputation:
- Trademark and copyright
infringements
- Unauthorised use
of logos or content
- Negative commentary
- Objectionable content
- Activism and boycott
activity
- Hate speech and
crime
- False claims of
association with the organisation or brand
- Attempts to divert
customers to unauthorised sites.
Targeted Sources and Contextual Analysis
Our experts meet with representatives of your
legal, IT, and marketing teams to identify potential sources for monitoring.
The Reputation Management Service uses both text analysis and image
recognition tools to monitor message boards, Web pages, blogs and domain
names for mentions of your brand in the context of damaging or negative
language. How
It Works >>
| Brand and Fraud Protection Services |
| Anti-Phishing Service | Provides early warning of suspicious behaviour and rapid response to phishing sites. |
| Anti-Counterfeit Goods Service | Brand monitoring protects revenue, maintains brand quality and consistency, and preserves consumer confidence. |
| Reputation Management Service | Brand monitoring of user communities, blogs, consumer reports, product reviews, and other electronic sources for negative comments, boycotts, and false claims. |
|
|
|
