Five Ways SSL Makes Your Business More Profitable

VeriSign® SSL Partner Programmes are an excellent resell and up-sell opportunity for any company that provides Web-related services: Web hosting companies, Internet service providers, registrars, application service providers, system integrators and value-added resellers.

VeriSign reports a 12% growth in domain name registrations for Q1 2009 over the same quarter in 2008 (VeriSign Domain Name Industry Brief (PDF), June 2009). Even so, identity theft is the main fear for 74% of Internet users in the US. (VeriSign Brand Tracking Research (PDF), June 2008) VeriSign® SSL Certificates maximise top line revenue and profits by helping your customers build trust and retain valued customers when they secure their sites and display the VeriSign seal, the most recognised trust mark on the Internet.

Many Web services are charged on a monthly basis, requiring providers to compete on price in order to keep customers from switching their allegiance. SSL Certificates are offered in one-year terms with attractive multi-year discounts. Defaulting to a two-year SSL Certificate in your purchase flow helps customers save time and money, whilst committing to your services for longer.

Most website owners understand the importance of trust, security and privacy to their online business. They look increasingly for a one-stop shop to host their site and handle all the technical requirements to keep it secure. Reselling SSL Certificates keeps your customers on your website and away from your competitors. Reselling the VeriSign Trust Seal offers a trust option for customers who do not require SSL for securing online transactions.

The more SSL Certificates you sell, the greater your base discount becomes. VeriSign marketing and sales resources, combined with a range of SSL Certificate types and brands, help you make the most of your SSL Certificate offerings. At VeriSign we share our expertise with you to maximise profits and increase sales of higher value SSL Certificates for securing financial transactions as well as account creation, login, email access, intranets and VPNS.

VeriSign has a powerful API that helps Partners increase turnover dramatically, save time and cut costs. By integrating with existing systems via the API, you can tie seamlessly into the VeriSign back-end, allowing your customers to purchase certificates directly from your site. Best of all, the development efforts required to achieve significant results are minimal.