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VeriSign Predicts Record Number of VeriSign Secured Seals Will Be Seen This Cyber Monday
Consumers Will See the VeriSign Secured Seal More Times This Cyber
Monday than Last Year As They Shop Trusted Sites for Bargains
London – November 25, 2008 – When consumers go online this
Cyber Monday for one of the busiest online shopping days of the year,
they’ll spot more than great bargains. On that single day they also
are expected to see a record number of instances of the VeriSign Secured®
Seal, the most recognised trust mark on the Internet.
Last year, more than 150 million VeriSign seals were
viewed on Cyber Monday. As VeriSign’s customer list of some of the most
trusted sites on the Internet grew in 2008, and as online retail sales
this holiday season are expected to increase a modest 12 percent this
year1, VeriSign predicts Cyber Monday 2008 will surpass previous records
set for display of the online trust mark.
At a time when consumers are closing their wallets
and scrutinising their holiday spending, recent reports suggest that
more people will be shopping online for bargains this season. November
19 survey results from Nielsen Online indicates that 36 percent of respondents,
up from 32 percent in 2007, said they would spend a majority of their
holiday budgets online this year2. In addition, Forrester Research found
that 48 percent of consumers they surveyed this fall felt they could
find the best bargains online1.
“Even in today’s challenging economy, more consumers
than ever are expected to take to the Web to start their holiday shopping
in earnest – and much of that activity will kick off on Cyber Monday,”
said Tim Callan, vice president of product marketing at VeriSign. “Those
who spot the VeriSign Secured Seal will immediately recognise they have
reached a site that has made consumer security a priority. In these
uncertain times, that kind of trust is invaluable.”
The VeriSign Secured Seal, which includes the widely
recognised “VeriSign check mark,” is a common fixture on Web pages of
leading online merchants, financial services providers and other business.
The seal indicates that the Web page is secured by VeriSign® Secure
Sockets Layer (SSL) Certificates and is recognised worldwide as a symbol
of trust and online security.
Online retailers implementing VeriSign SSL Certificates
have measured uplifts in online transactions between five percent and
87 percent. Major retailer Overstock.com
has reported reducing online shopping cart abandonment by more than
eight percent using VeriSign certificates. Virtual
Sheet Music, Inc., the world’s first online distributor of
digital sheet music, saw sales increase 31 percent after implementing
VeriSign SSL.
To see the number of seals viewed on Cyber Monday,
visit Tim Callan’s blog at http://blogs.verisign.com/ssl-blog/
after December 2.
VeriSign is the most respected and trusted SSL authority
on the Web. According to TNS Research3, 79 percent of U.S. online shoppers
are familiar with the VeriSign Secured Seal, a larger percentage than
any other Internet trust mark. Not surprisingly, 90 percent of the Internet
Retailer 500, more than 95 percent of the Fortune 500 and 96 of the
world's 100 largest SSL-using banks secure their sites with SSL Certificates
sold by VeriSign4.
1 October 22, 2008; Forrester Research: http://www.forrester.com/ER/Press/Release/0,1769,1233,00.html
2 November 19, 2008; Nielsen Online Survey: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/11/nielsenonline_holidayshoppingnov2008.pdf
3 August 2006; TNS Research http://www.verisign.com/static/013506.pdf
4 Includes VeriSign's subsidiaries, affiliates and
resellers.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world. Billions of times each
day, VeriSign helps companies and consumers all over the world engage
in communications and commerce with confidence. Additional news and
information about the company is available at www.verisign.com.
Contacts
Media relations: Victoria Henry, vhenry@verisign.com,
+44 20 8600 0723
Weber Shandwick for VeriSign: LCurtis@webershandwick.com,
+44 20 7067 0513
Investor Relations: Nancy Fazioli, ir@verisign.com,
+1 650 426 5146
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the inability of VeriSign to
successfully develop and market new products and services and customer
acceptance of any new products or services, including VeriSign SSL solutions;
the possibility that VeriSign's announced new services may not result
in additional customers, profits or revenues; and increased competition
and pricing pressures. More information about potential factors that
could affect the company's business and financial results is included
in VeriSign's filings with the Securities and Exchange Commission, including
in the company's Annual Report on Form 10-K for the year ended December
31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no
obligation to update any of the forward-looking statements after the
date of this press release.
©2008 VeriSign, Inc. All rights reserved. VeriSign,
VeriSign Secured, the VeriSign logo, the Checkmark Circle logo, and
other trademarks, service marks, and designs are registered or unregistered
trademarks of VeriSign, Inc., and its subsidiaries in the United States
and in foreign countries. All other trademarks are property of their
respective owners.
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