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Press Release |
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Lingerie: The ‘Safest’ Gift to Buy Online This Valentine’s Day
La Senza UK Makes Shopping Online For Valentines Day Gifts Safer with
VeriSign's Extended Validation SSL Certificates
LONDON, 10 February, 2009 – This Valentine’s Day, consumers
can protect their personal information when buying presents online at
La Senza with help from VeriSign, Inc., (NASDAQ: VRSN) the trusted provider
of Internet infrastructure services for the networked world. Lingerie
from La
Senza is one of the naughtiest yet safest gifts to buy online
for your Valentine this year. La Senza is providing its shoppers with
the assurance that comes with shopping at sites protected by Extended
Validation (EV) Secure Sockets Layer (SSL) from VeriSign.
When a site is protected with an EV SSL Certificate,
the latest high-security browsers show prominent visual cues to signal
that the site has been authenticated to a higher level. For instance,
Internet Explorer 7 and 8 as well as Firefox 3 display a green address
bar and a field with the name of the organisation that owns the site.
Both are instantly recognisable signals to consumers that they have
reached a site whose identity has been certified by a recognised SSL
Certificate Authority such as VeriSign.
“Consumers have to trust the sites they visit, and
they must be able to log on, place orders and make purchases without
the fear of their personal information falling into the wrong hands,”
said Ian Newton, IT Director at La Senza. “By deploying VeriSign EV
SSL protection, we’re able to tell our customers that they’ve come to
the right place and we’re keeping their personal details safe – an assurance
that is invaluable in today’s online environment. We chose VeriSign
because its brand carries weight with consumers around the world and
its solutions give us the protection we need to remain a step or two
ahead of the bad guys.”
On the heals of the Christmas holiday, Valentine’s
Day is another major shopping season where consumers will turn to the
Internet to shop for bargains. The National Retail Federation predicts
total Valentine’s Day spending to reach $14.7 billion this year, down
slightly from last year due to the economy.¹ With online retailers chasing
fewer dollars, it is more important than ever for businesses to assure
their customers that their personal information is safe online.
“We have seen that when a company makes the effort
to provide a trusted online experience, customers respond – and so does
the bottom line,” said Tim Callan, vice president of product marketing
at VeriSign. “From an uplift in revenues and conversion rates to meaningful
reductions in abandoned shopping carts, many customers are realising
real-world benefits from their use of VeriSign EV SSL Certificates.”
(1) January 29, 2009; National Retail Federation: http://nationalretailfederation.com/modules.php?name=News&op=viewlive&sp_id=661
About VeriSign, Inc
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world. Billions of times each
day, VeriSign helps companies and consumers all over the world engage
in communications and commerce with confidence. Additional news and
information about the company is available at www.verisign.com.
Contact Information:
Media Relations:
Victoria Henry
vhenry@verisign.com
+ 44 (0) 7920 598 016
Weber Shandwick for VeriSign:
Lydia Curtis
Lcurtis@webershandwick.com
+44 (0)207 067 0513
Investor Relations:
Nancy Fazioli
nfazioli@verisign.com
+1 650-426-5146
Statements in this
announcement other than historical data and information constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. These statements
involve risks and uncertainties that could cause VeriSign's actual results
to differ materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, among others,
the uncertainty of future revenue and profitability and potential fluctuations
in quarterly operating results due to such factors as the inability
of VeriSign to successfully develop and market new products and services
and customer acceptance of any new products or services, including EV
SSL solutions; the possibility that VeriSign's announced new services
may not result in additional customers, profits or revenues; and increased
competition and pricing pressures. More information about potential
factors that could affect the company's business and financial results
is included in VeriSign's filings with the Securities and Exchange Commission,
including in the company's Annual Report on Form 10-K for the year ended
December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes
no obligation to update any of the forward-looking statements after
the date of this press release.
©2008 VeriSign, Inc. All rights reserved. VeriSign,
the VeriSign logo, the Checkmark Circle logo, and other trademarks,
service marks, and designs are registered or unregistered trademarks
of VeriSign, Inc., and its subsidiaries in the United States and in
foreign countries. All other trademarks are property of their respective
owners.
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