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SSL Certificates FAQ
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VeriSign Secured™ Seal
Questions
What
is the VeriSign Secured Seal?
Why
is it important to display the VeriSign Secured Seal on my Web site?
How
much does the VeriSign Secured Seal cost?
How
do I install the VeriSign Secured Seal on my Web site?
How
soon will the VeriSign Secured Seal display on my site?
Do
I need to reinstall the seal after renewing my SSL Certificate?
Why
should I install the animated version of the seal?
Where
should I display the VeriSign Secured Seal on my Web site?
Why
isn’t there a time and date stamp or organisation name on the VeriSign
Secured Seal?
Can
I customise the VeriSign Secured Seal?
What
should I do if I discover a seal that is being misused?
Answers
What is the VeriSign Secured Seal?
The VeriSign Secured Seal is
the number one sign of trust on the Internet. Recognised worldwide,
the VeriSign Secured Seal appears on Web pages secured by VeriSign SSL
Certificates as a dynamic, animated graphic. Site visitors click on
the seal to verify your site information in real time. Add the seal
to your secure site by following the installation instructions after
you purchase a VeriSign SSL Certificate.
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Why is it important
to display the VeriSign Secured Seal on my Web site?
Trust is important. In fact, 87% of UK online shoppers
say it’s important for an e-commerce site to include a recognised trust
mark like the VeriSign Secured Seal. When you post the seal, you give your
customers the peace of mind they deserve. They are reassured knowing
that their personal details are protected and that you really are who
you say you are. 54% of online shoppers have abandoned a shopping
cart/basket or failed to complete an online purchase due to security
concerns. Displaying the seal on your Web site reassures visitors, leading
to increased visitor-to-sales conversions, lower shopping cart abandonment,
and a larger average purchase price. As phishing, identity theft, and
other online scams increase, the VeriSign Secured Seal is an indispensable
tool in your effort to improve your customers’ perception of safety
when they do business online.
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How much does
the VeriSign Secured Seal cost?
The VeriSign Secured Seal is
included with your VeriSign SSL Certificate purchase. After you purchase
your certificate, simply download and install the seal.
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How do I install
the VeriSign Secured Seal on my Web site?
After your SSL Certificate has
been approved and issued, your Web developer or Web site administrator
must go to the VeriSign Web site to download the seal script and add
it to the appropriate pages. The person who installs the seal will need
to know the common name used to purchase the SSL Certificate and be
able to update the HTML of the pages where the seal will be added. The
seal consists of a small line of code that links to a VeriSign-generated
pop-up window containing information about your VeriSign SSL Certificate.
To begin the process, go to VeriSign
Secured Seal.
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How soon will
the VeriSign Secured Seal display on my site?
Installing the seal takes a few
minutes. Once the pages are published and your SSL Certificate has been
authenticated, the seal may take up to 2 hours to display. VeriSign
must add your common name to the database. If this is the first time
you’ve installed the seal using this common name, please allow up to
24 hours before contacting VeriSign Support. For more troubleshooting
tips, see My
Seal Did Not Display.
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Do I need to
reinstall the seal after renewing my SSL Certificate?
No. You only need to install
the VeriSign Secured Seal once. The validity period will be updated
on the seal pop-up window automatically.
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Why should I
install the animated version of the seal?
The VeriSign Secured Seal uses
JavaScript and can be served from VeriSign with or without Flash content.
The Flash content animates the seal, making it more visible to site
visitors and more valuable to you. However, if your Web site does not
support Flash content, VeriSign offers a non-Flash version of the seal
during the installation process.
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Where should
I display the VeriSign Secured Seal on my Web site?
The majority of shoppers also
expect to see trust marks displayed where personal information is entered
and transactions completed. Insert the seal where it will be clearly
visible to your Web site visitors without scrolling. According to the VeriSign
Secured Seal Research Review, 87% of online shoppers expect
to see a trust mark displayed on a Web site’s home page. You can add
the seal to any Web page within the domain secured by your VeriSign
SSL Certificate. Display the seal on pages where site visitors may look
for proof of security and authenticity:
- Your home page
- On any pages where users are able to submit sensitive or personal
information
- Shopping cart and checkout pages
- Log-in screens and on secure application pages
- On pages with security or privacy policy information
- Next to checkout or submit buttons
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Why
isn’t there a time and date stamp or organisation name on the VeriSign
Secured Seal?
VeriSign determined that online
shoppers prefer a clean, simple seal design with maximum recognition
based on extensive market testing the date, time and SSL customers’
organisation names now appear on the seal’s verification page. See How
to Verify the VeriSign Secured Seal.
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Can I customise
the VeriSign Secured Seal?
Do not modify the VeriSign Secured
Seal in any way. The seal is a symbol of your Web site's authenticity
and security. Any change violates the terms and conditions of the VeriSign
Secured Seal license agreement and diminishes its value.
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What
should I do if I discover a seal that is misused?
If you encounter a VeriSign Secured
Seal that is used incorrectly, please report it to VeriSign via the Report
Seal Misuse form. Misuse might include:
- A site that does not employ an appropriate VeriSign service
- Mismatched information on the seal’s verification page
- Missing information pop-up when the seal is clicked
- A modified seal
- A seal used in phishing or illegal activities
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