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Gaining the trust of online customers is vital for the success of e-commerce. Make sure your Web site earns its full potential by increasing customer confidence at transaction time.
- 78 % of the British population worries about becoming a victim of identity theft (i)
- 51 % of UK online consumers feel that businesses (bank, credit card companies, and web site owners) don't do enough to safeguard information online (i)
- 78 % of people transacting online in the UK look for multiple security cues to know that they are on a trusted site? (e.g a mix of: the green bar, the padlock, https session, a security mark like the VeriSign Secured Seal) (i)
- 54% of online shoppers in the UK responded that they had abandoned a shopping basket because they didn’t get a sense of security and trust. (ii)
- (Source: (i) You Gov Survey, January 2008, (ii) TNS Research, August 2006)
Fraud and identity theft have created a chilling effect on e-commerce. Of online consumers, 54% of online shoppers in the UK have abandoned a shopping cart/basket because they did not “trust” the transaction. See VeriSign Secured Seal Research Review (PDF), TNS 2006. Forrester Research found that 24% of online consumers stopped purchasing online during the 2005 holiday season due to security concerns. (Forrester Research, December 2005.)
Web site visitors have learned to look for the closed padlock and "https" in the URL address to show that a Web page is secure. In the latest high security browsers, they also see a green address bar when a highly authenticated Extended Validation certificate is detected. To guard against imposters and phishing sites, Web site visitors have also learned to look for authenticated information about the certificate owner from a trust mark such as the VeriSign Secured® Seal or in the high security address bar.
| Problem | Web site visitors need an easy way to see that their transactions will be protected and to confirm the identity of the Web site owner. |
| Solution |
Get the Green Address Bar. Only SSL Certificates with Extended Validation (EV) will trigger high-security browsers to display a green address bar along with the authenticated name of the organisation that owns the SSL Certificate and the SSL Certificate Authority that issued it. Because visitors will see the name of your SSL provider in the security status bar, it is more important than ever to choose VeriSign, the Web's most trusted security provider.
Download our white paper on Maximising Site Visitor Trust Using Extended Validation SSL. |
| Problem | Certain people continue to use older computer systems that are incapable of connecting at strong encryption levels. |
| Solution | Enable every site visitor to experience the strongest SSL encryption available to them. Server-Gated Cryptography (SGC)-enabled SSL Certificates enable 128- or 256-bit encryption to over 99.9 per cent of Web site visitors. E-commerce Web sites with strong encryption offer customers greater privacy and reduced risk of fraud and identity theft. (SGC: Strongest SSL Encryption.) |
| Problem | Online shoppers are concerned about the security of their personal information. |
| Solution |
Download the VeriSign Secured Seal
and install it on your home and buy pages after securing your Web site with a VeriSign® SSL Certificate. Customers not only see the trust mark, they can click the seal and verify your site in real time. More than any other trust mark, 79 per cent of US online shoppers are familiar with the VeriSign Secured Seal (VeriSign Secured Seal Research Review
(PDF)).
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VeriSign helps build confidence with your online customers and helps you comply with security policies to inspire trust with your business partners. Give your Web site visitors the confidence to interact online with the most trusted and secure option for SSL: Secure Site Pro with EV SSL Certificates.
