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Sample Customer Education about EV

How to Explain EV to Your Audience

Extended Validation (EV) SSL enhances the customer experience on your Web site by making it easy to confirm your identity and the security of your site. VeriSign has developed sample text and a custom image to help educate your customers to look for the green address bar to protect against phishing and fraud.

Where to Explain EV

  • Post a brief explanation near the green address bar at the top of your secured Web pages.
  • Add a description of EV to the security information section of your Web site.
  • Explain the green bar in offline customer communications about how to be safe online.

Images of the Green Address Bar

Only pages secured by EV SSL show the green address bar in high-security browsers. To explain the value of the green address bar on pages that are not secure or to visitors who have not yet upgraded to current browsers, copy and paste one of the following images.

Copy and paste this image of a blank green bar:
green bar

Generate a custom image with your Web site name in the green address bar that looks like this:

You're visiting a site protected by:

EV Enabled

VeriSign® Extended Validation SSL

  • Enter your URL:
  • Click create script, then copy and paste it into the html where you wish the image to appear.
    Create Script

    Select & Copy
  • Check your Web page and publish it.

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Sample Educational Text

25 Words
The green address bar shows the name of the business verified to use this Web site address and means that this Web page is secure.

50 Words
The green address bar shows the name of the business verified to use this Web site address and means that this Web page is secured by Extended Validation (EV) SSL. Our business passed a rigorous identification process conducted by VeriSign, the most recognised SSL provider on the Internet.

100 Words
The green address bar shows the name of the business verified to use this Web site address and means that this Web page is secured by Extended Validation (EV) SSL. Our business passed a rigorous identification process conducted by VeriSign, the most recognised SSL provider on the Internet. VeriSign confirmed our right to use this domain name, that our business is a legal entity, and that the SSL Certificate requester is our employee and authorised to obtain the certificate. EV SSL helps reduce fraud on the Internet by helping Web site visitors quickly confirm that a Web site is legitimate.

Sample Education Web Page

Stay Secure Online: Look for the Green Bar

Keep Confidential Information Private

Surfed the Internet lately? Then you must be seeing green. The green address bar that is.

We have adopted a new security feature to help you visually verify that you are at our authentic Web site. The address bar in your browser will display https://, turn green and show you our name in high-security browsers.

We use EV SSL Certificates for security and to help you confirm that you have reached our legitimate Web site, not a "spoofed" site created by fraudsters to steal your personal and financial information. EV SSL means that our business has passed a rigorous identification process conducted by VeriSign, the leading security provider on the Internet.

Example: The Green Bar in Internet Explorer
The green bar in Internet Explorer

1. Address Bar
The address bar will appear green, indicating to users that the Web site is highly authenticated and secure.
2. Padlock Icon
A closed padlock is prominently displayed in the address bar. Users may click the padlock to view details about the certificate that secures the site and the certificate issuer.
3. Security Status Bar
The security status bar rotates between the name of the authenticated organisation and VeriSign, the trusted 3rd party that performed the Extended Validation authentication.

No Green Address Bar?

A secure session starts when the address begins with https instead of http. What different address bar colours indicate:
White or without colour means the page is encrypted with SSL, but no identity information is available. You need to work a little harder to verify that this Web site belongs to the company you intended to visit before entering sensitive data. Carefully review the Web site address or click the padlock to view the Web site's security information.
Yellow address bar? Proceed with caution. Yellow indicates suspicious activity. Certain characteristics of the site are consistent with the behaviour of fraudulent Web sites. The site has not been confirmed as a fraudulent Web site. A yellow address bar rarely appears, but is a possible indicator.
Red address bar? Stop! The site is a known phishing site and misrepresents its identity or a problem exists with the SSL Certificate that secures the site (i.e. it has been revoked, it is for the wrong Web site or the certificate has expired). Check the Web site address to make sure you have entered it correctly. If the error persists, you should not browse further or enter any data.

Other High Security Browsers

To see the green address bar, make sure that you upgrade to the latest version of your preferred browser and that it supports EV SSL Certificates.

See the green address bar in other high security browsers

EV SSL is one of the ways that we are helping you make better and safer decisions when you transact with us online.

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Need More Info?
Call 0800 032 2101 or +44 (0) 208 600 0740 Request information online.
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Test your knowledge on Phishing
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We posted the VeriSign seal on the payment pages and found that completed sales rose by approximately 10 per cent in comparison to the previous week's results. Case study.


Warren Jonas,
Head of Service Management,
Opodo