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For businesses with a high profile brand, using Extended Validation SSL is an effective defence against phishing scams. Customers will learn to look for the green bar before entering sensitive information online.
- 24% of shoppers do not purchase online at all due to security concerns. (i)
- 78% of the British population worries about becoming a victim of identity theft. (ii)
- 78% of people transacting online in the UK look for multiple security cues to know that they are on a trusted site? (e.g. a mix of: the green bar, the padlock, https session, a security mark like the VeriSign Secured Seal). (ii)
- (Sources: (i) Forrester Research, 2005, (ii) YouGov Research 2008)
Phishing scams and online fraud have created doubt and concern among online shoppers. To regain their trust, site owners need an easy, reliable way to show customers that their transactions are secure and they are who they say they are. Security vendors and Internet browsers have combined forces to establish the Extended Validation standard for SSL Certificates.
When shoppers visit a Web site secured with an Extended Validation SSL Certificate, high-security browsers will trigger the address bar to turn green and display the name of the organisation listed in the certificate as well as the certificate’s security vendor. The browser and the security vendor control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.
Research shows that 65 per cent of online shoppers have abandoned an online purchase because they didn’t get a sense of security when it came time to provide payment information, and 53 per cent of those shoppers report that they would have completed the transaction had a recognised trust mark, such as the VeriSign Secured® Seal, been present (TNS Research, 2006 (PDF)). Because visitors using high-security browsers will see the name of your Extended Validation SSL provider in the security status bar, it is more important than ever to choose VeriSign, the Web’s most trusted security provider.
The Extended Validation Standard defines the criteria for certificate validation and the method of display. To enable the heightened security features in high-security browsers, a Certificate Authority (CA) must adopt the high-assurance certificate validation standard and pass an audit. The validation criteria requires the CA to authenticate the requestor’s domain ownership, organisational identity and employment or authority to request the certificate prior to issuance of the certificate. Buy VeriSign® Secure Site Pro with EV or VeriSign® Secure Site with EV SSL Certificates.
