Security isn’t just about technology, it’s
also about brand. Before customers log in or give you their account
information, they want assurance that you can be trusted. Make your
business more competitive and increase profit margins with these five
security tips.
1. Enable encryption on your site
with an SSL Certificate.
If customers log in or make purchases on your
site, you need SSL encryption. Before entering sensitive data, Web site
visitors look for proof of organizational identity and encryption. How
much does your company lose every time a customer who is ready to buy
walks away? Buy
SSL Certificates.
2. Display the VeriSign Secured
Seal and keep customers on the buy path.
Many customers need more than the closed padlock
that appears with every SSL connection. 54% of UK online shoppers have
abandoned a shopping cart/basket or failed to complete an online purchase
because they did not get a sense of security and trust. Yet, 87% of
UK online shoppers say that a seal indicates that their information
is secure. See VeriSign
Secured Seal Research Review.
All VeriSign Secured Seals come with EV
Upgrader™ the first ever technology that automatically enables
all visiting Windows™ XP clients to 'upgrade' and experience the Extended
Validation SSL interface enhancements in the latest high-security browsers.
Without EV Upgrader, only Windows Vista clients are sure to see the
green address bar.
3. Drive more traffic with a premium
brand SSL Certificate.
High profile incidents of fraud and phishing
have made Internet users very concerned about identity theft. New high-security
browsers provide online identity assurance with the information contained
in your SSL Certificate. To make sure 'VeriSign' appears next to your
brand name, buy VeriSign® Secure
Site Pro with EV SSL Certificates.
4. Don’t wait until your security
is breached to test your network.
The Payment Card Industry (PCI) Data Security Standard
requires merchants to protect their customer’s financial information
or face fines and restrictions. Regular vulnerability scans of external
IP addresses help merchants evaluate risks to Web sites that process
or store credit card account data. No matter how many transactions you
process a year, scanning your network for vulnerabilities is a good
business practice.
5. Be a leader when it comes to
security.
If your site displays in the latest browsers
with high assurance and your competitor’s site does not, you appear
to be more trusted and more legitimate. That’s a competitive advantage
in the world of e-commerce. Be the first to use SSL Certificates with
EV so your URL displays in a green address bar next to your name and
the trusted VeriSign name. See Extended
Validation SSL FAQ.
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