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E-Commerce, Trust, and SSL

Gaining the trust of online customers is vital for the success of e-commerce.

What concerns online shoppers when making an online purchase?

• 87% of online shoppers are concerned about credit card fraud
• 85% of online shoppers are concerned about identity theft
• 83% of online shoppers are concerned about sharing personal information
• 77% of online shoppers are concerned about spyware

Source: TNS Research, August 2006

Shoppers Abandon Carts and Buy Offline

Fraud and identity theft have created a chilling effect on e-commerce. According to the VeriSign Secured Seal Research Review, 65% of online consumers shop only at sites they know and trust, and 54% of UK online shoppers have abandoned a shopping cart/basket or failed to complete an online purchase due to security concerns. Forrester Research found that 24% of online consumers stopped purchasing online during the 2005 Christmas shopping season due to security concerns. (Forrester Research, December 2005.)

What Consumers Want to See

Web site visitors have learned to look for the closed padlock and 'https' in the URL address. To guard against impostor Web sites and concerns about malicious programs, visitors check trust marks that link to authenticated information about the certificate owner. 69% of UK online shoppers are familiar with the VeriSign Secured Seal, more than any other trust mark (VeriSign Secured Seal Research Review). The latest Web browsers support Extended Validation (EV) SSL Certificates and display a green address bar when an authenticated certificate is detected.

How to Secure Your Customer's Trust

Help your customers complete their transactions more quickly and more confidently with these simple steps.

Get the Green Address Bar
Problem	Problem Web site visitors need an easy way to see that their transactions will be protected and to confirm the identity of the Web site owner.
Solution	Only SSL Certificates with Extended Validation (EV) will trigger new high-security browsers to display a green address bar next to your name and the name of your SSL provider. Because visitors will see the name of your SSL provider in the security status bar, it is more important than ever to choose VeriSign, the Web's most trusted security provider. All VeriSign EV SSL Certificates come with EV Upgrader? (£150 value), the first ever technology that automatically enables all visiting Windows XP clients to experience these interface enhancements with your site. Without EV Upgrader, only Windows Vista clients will see the green address bar on your site.
Offer the Strongest Possible SSL Encryption
Problem	Millions of people use older computer systems that are incapable of connecting at strong encryption levels.
Solution	SGC-enabled SSL Certificates enable 128- or 256-bit encryption to over 99.9% of Web site visitors. E-commerce Web sites with strong encryption offer customers greater privacy and reduced risk of fraud and identity theft. (SGC: Strongest SSL Encryption.)
Display the Most Trusted Mark on the Internet
Problem	After securing your Web site with a VeriSign SSL Certificate, download the VeriSign Secured Seal and install it on your homepage and any payment pages. Customers not only see the trust mark, they can click the seal and verify your site in real time.
Solution	After securing your Web site with a VeriSign SSL Certificate, download the VeriSign Secured Seal and install it on your homepage and any payment pages. Customers not only see the trust mark, they can click the seal and verify your site in real time.
Buy	Secure Site Pro with EV Managed PKI for SSL Premium with EV