Increase Online Sales and Conversions

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to do business with Web sites they don't know and brands that are not familiar to them. As a result, small businesses struggle to generate the confidence to buy, click, and sign in online. You can generate confidence by displaying a VeriSign seal with an 86% recognition rate among consumers (VeriSign Brand Tracking Research, 2009 Research, December 2009). Choose the right product for you: VeriSign Trust and Security

Many small businesses use 3 ^rd party shopping basket software that is secured by a VeriSign SSL Certificate and the VeriSign seal is displayed on checkout pages. To maximise click-through to your shopping basket, show customers that they can trust the site and trust the transaction with the VeriSign seal present at all stages of the buying process. Make sure your customers see the seal while they are browsing your site and before they check out. Learn more: Where to Put Your Seal

A recent survey found that 86% of online shoppers feel more confident entering personal information on sites that display security indicators, such as a trust mark. (VeriSign Brand Tracking Research, 2008) VeriSign customers have experienced this uplift first hand. Case studies show a 10-36% increase in online sales and transactions when a VeriSign seal is displayed. In a recent study, 11% of respondents decided not to conduct business with the site because they did not see the VeriSign logo (VeriSign Brand Tracking Research, 2009).

The VeriSign Trust™ Seal is an extension of the established and highly trusted VeriSign Secured® Seal. The VeriSign Secured Seal means that a site is secured by a VeriSign SSL Certificate and authenticated by VeriSign. If you do not collect sensitive information or conduct transactions on your Web site or your checkout is through a 3rd party service provider, you do not need an SSL Certificate. Choose the right product for you: VeriSign Trust and Security

Note: If your Web site uses SSL, you must use VeriSign SSL in order to display the VeriSign Trust Seal.