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Press Release |
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Enhanced Mobile Content and Entertainment Experienc Launched by Jamster
New Brand Campaign, Simplified Plans and Parental Control Service
Designed to Increase Value
LONDON – 24 November 2005– Jamster, a worldwide leader in mobile
content and entertainment services, today announced the roll-out of
a new global brand campaign, simplified subscription plans and a new
parental control service, all designed to create a more valuable mobile
entertainment experience for consumers and help solidify Jamster’s position
as the world’s premier mobile content brand.
The brand campaign launches today in the UK, following
a US launch earlier this week, with a new logo, redesigned Web site,
and new print, online and television ads, which will appear on national
and local broadcast and cable networks. The campaign will be extended
to Europe, Australia and other countries over the coming months.
In the UK, the company introduced the Jamster First
service, which allows parents to set limits on how much their family
spends on content (see related release). As an industry leader, Jamster
is committed to providing user-friendly services while empowering parents
and their families to use the service responsibly. Jamster First follows
the recent launch of Jamster Guardian, a service which allows parents
to enter a mobile phone number on the Jamster Web site to prevent content
from being downloaded to that specific phone.
The managing director of Jamster, Markus Berger-de
Leon, commented on the service: ‘Our products appeal to the mass market
and we recognise the need to help bill payers control how much their
family spends on mobile content. This is why we created Jamster First,
the only service of its kind in the industry, to meet the specific needs
of parents and their families.’
Under a simplified Jamster plan structure, consumers
will have access to a new monthly plan that bundles two ring tones,
three graphics and one game. Ringtones include realtones, polytones,
monotones, video ringtones and fun sounds. Graphic credits are redeemable
for wallpapers, screensavers, themes and black and white logos, and
game credits are redeemable for mobile games and mobile software.
Jamster operates in more than 20 countries and has
relationships with more than 75 telecoms. Unlike other content providers,
the company invests millions of pounds promoting its unique mobile entertainment
services through television, online and print advertising. Jamster has
strong partnerships with major entertainment companies, record labels,
movie studios and content publishers, which helps create unique and
exclusive content.
In studies recently conducted by Gfk NOP, consumers
recognised Jamster for its superior quality content. The brand had notable
awareness among respondents and was the only content provider identified
by name and recognised for the best content and advertising. In another
study, Jamster was cited as having the highest unaided awareness of
non-carrier brands, was considered the ‘leader in its field’ and was
found to have one of the most hip and stylish catalogues of all mobile
content providers.
About Jamster and VeriSign
Jamster International Sarl, a wholly owned subsidiary of VeriSign, Inc.,
is the world’s largest creator, aggregator and distributor of premier off-deck
mobile content, which includes music, games and community services.
Jamster content can be ordered using a short messaging service and is
distributed to carriers and consumers worldwide. Through VeriSign’s
Intelligent Communications, Commerce and Content Services, the company
delivers content on-boarding, licence aggregation, formatting, catalogue
management, mediation, subscription management, rating and billing and
payment integration. Additional news and information is available
at www.jamster.co.uk
and www.verisign.co.uk.
Trademarks
VeriSign, Jamster, Jamster First and other trademarks, service marks
and logos are registered or unregistered marks of VeriSign and its subsidiaries
in the United States and in foreign countries. Copyright © 2005 VeriSign,
Inc. All rights reserved.
For more information, contact:
Natalie Card, ncard@hillandknowlton.com,
020 7973 4438
Jacqueline Tolland, jtolland@hillandknowlton.com,
020 7973 5930
VeriSign Media Relations: Lori Sinsley, lsinsley@verisign.com,
001 650-426-4716
VeriSign Investor Relations: Tom McCallum,
tmccallum@verisign.com, 001 650-426-3744
Statements
in this announcement other than historical data and information constitute
forward-looking statements within the meaning of Section 27A of the
United States Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements involve risks and uncertainties
that could cause VeriSign's actual results to differ materially from
those stated or implied by such forward-looking statements. The potential
risks and uncertainties include, among others, the uncertainty of future
revenue and profitability and potential fluctuations in quarterly operating
results due to such factors as the inability of VeriSign to successfully
develop and market new products and services and customer acceptance
of any new products or services, including Jamster services; the possibility
that VeriSign’s announced new services may not result in additional
customers, profits or revenues; and increased competition and pricing
pressures. More information about potential factors that could affect
the company's business and financial results is included in VeriSign's
filings with the US Securities and Exchange Commission, including in
the company's Annual Report on Form 10-K for the year ended December
31, 2004 and quarterly reports on Form 10-Q. VeriSign undertakes no
obligation to update any of the forward-looking statements after the
date of this press release.
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