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Press Release |
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VeriSign Launches New Brand & Fraud Protection Services
Services Helps Companies Protect Revenue and Preserve Consumer Confidence
by Proactively Responding to Phishing, Trademark Infringement and Counterfeiting
Activities
London, UK, December 12, 2006 — VeriSign, Inc. (NASDAQ: VRSN),
the leading provider of intelligent infrastructure for the networked
world, today launched a suite of new Digital Brand and Fraud Protection
services. The services help organisations detect, prioritise and
rapidly respond to suspicious activities on Web sites, blogs, online
user communities, and other sources that can damage brand equity and
consumer confidence.
“Brand equity and reputation, which can be valued
at billions of dollars for well known companies, can easily be compromised
by online fraud, negative opinions, trademark infringement and improper
logo usage,” said Mike Denning, vice president and general manager,
VeriSign Digital Brand Management Services. “For the first time,
companies can protect revenue and their brands by rapidly responding
to incidents in near real time. Our new Brand and Fraud Protection
Services provide marketing, legal and IT professionals with actionable
brand protection and management solutions to detect and counter any
unauthorised or improper online activity that could damage their brand
image and lead to lost revenues.”
“Firms have to ensure that their brand integrity remains
consistent both online and offline,” writes Mike Rasmussen, vice president,
Forrester Research. “Malicious attacks or internal negligence can lead
to compromised customer privacy, inconsistent company communications,
or inaccurately published information that ultimately harms the firm's
overall brand and online presence.”1
With the proliferation of online fraud such as phishing
and typo squatting, protecting brands online has become increasingly
more important for enterprise companies. According to the Anti-Phishing
Working Group (APWG), the number of distinct spoof Web sites rose 52
percent in October 2006 to a record-shattering of 37,444, up from 24,565
a month earlier.
VeriSign’s Brand and Fraud Protection Services are
accessed through a Web-based portal that supports legal, marketing and
IT departments by allowing comprehensive global management of a corporation’s
brand and reputation online. The portal enables multiple groups within
a company to maintain brand consistency by providing highly relevant
detection, prioritisation and analysis of brand abuses.
VeriSign Brand and Fraud Protection Services enable
companies to:
- Detect and Respond
to Online Phishing Attacks - Anti-phishing services monitor email spam,
Web sites and domain names and images to detect attempted phishing activity
and enable rapid response.
- Track Counterfeit
Goods - Counterfeit good services monitor targeted sources for the presence
of leaked information, locations that facilitate fraud, or the sale
or distribution of imitation or grey market products.
- Monitor Online Affiliates
– Affiliate management services monitor Web sites and domain names to
ensure online partners are in compliance with licensing terms and are
displaying logos and content properly.
- Protect Online Reputation
– Reputation management services detect and prioritise incidents related
to trademark infringement, copyright violations, negative sentiment
and unauthorised logo use.
About VeriSign
VeriSign, Inc. (Nasdaq: VRSN), operates intelligent infrastructure that
enables and protects billions of interactions every day for the networked
world. Additional news and information about the company is available
at www.verisign.co.uk.
The VeriSign Secured Seal is the most trusted mark
on the Internet, viewed over 80 million times a day, averaging over
29 billion views per year. (TNS Research, August 2006)
For more information, contact:
VeriSign Media Relations: Victoria Henry, vhenry@verisign.com,
+44 (0) 20 87600 0723
VeriSign Investor Relations: ir@verisign.com
Forward-Looking Statement
Statements in this announcement other than historical data and information
constitute forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements involve risks and uncertainties
that could cause VeriSign's actual results to differ materially from
those stated or implied by such forward-looking statements. The potential
risks and uncertainties include, among others, the uncertainty of future
revenue and profitability and potential fluctuations in quarterly operating
results due to such factors as the inability of VeriSign to successfully
develop and market new products and services and customer acceptance
of any new products or services, including VeriSign's Digital Brand
Manager 8.1; the possibility that VeriSign’s announced new services
may not result in additional customers, profits or revenues; and increased
competition and pricing pressures. More information about potential
factors that could affect the company's business and financial results
is included in VeriSign's filings with the Securities and Exchange Commission,
including in the company's Annual Report on Form 10-K for the year ended
December 31, 2005 and quarterly reports on Form 10-Q. VeriSign undertakes
no obligation to update any of the forward-looking statements after
the date of this press release.
VeriSign and other
trademarks, service marks and logos are registered or unregistered marks
of VeriSign, Inc. and its subsidiaries in the United States and in foreign
countries. Copyright © 2006 VeriSign, Inc. All rights reserved.
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