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Press Release |
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VeriSign Builds Consumer Confidence Online to Support eCommerce
ING Direct, Interflora, Microsoft Deutschland, and Cortal Consors
fight online fraud with VeriSign’s Extended Validation SSL 93 percent
of users prefer to shop on a site that displays the ‘Green Bar’
LONDON – RSA Conference Europe -- October 22, 2007 – VeriSign,
Inc. (NASDAQ: VRSN),
the leading provider of digital infrastructure for the networked world,
announced today that over 1500 Extended Validation (EV) SSL Certificates
are live. Sites recently deploying include ING Direct, Interflora, Microsoft
Deutschland, and Cortal Consors.
EV SSL Certificates help protect users against online
fraud by providing third party verification of a Web site’s authenticity,
as evidenced by the display of a green address bar in popular browsers
such as Internet Explorer 7. This additional security offering helps
assure the consumer that the visited site truly represents the legitimate
business it claims to be and that online transactions will be safely
encrypted. The security standard has helped to enhance users’ perception
of Internet security and thus has been shown to raise conversion numbers
for eCommerce.
Ben Freeborn, Head of Channel Development at Interflora,
explains the advantages of VeriSign Extended Validation SSL: “Historically
Interflora has used its VeriSign authentication as an indicator of safety
to our more experienced online users. For our less experienced online
customers, we feel confident that the VeriSign Secured Seal together
with the green bar functionality will go a long way in demonstrating
our commitment to their security. The mark of quality that VeriSign
brings to our online services underpins the quality and care that goes
into the delivery and make-up of all our gifts.”
A recent study commissioned by TecEd Research shows
that 93 percent of users prefer to shop on a site that displays the
green EV address bar and 77 percent of users state that if a site they
do business with stopped displaying the green EV bar, they would be
concerned enough to investigate further or would even abandon the purchase.
The positive aspects of EV SSL Certificates are also evident to long
standing customers such as DeptHelp.com, who noticed an 11 percent increase
of online form completions among site visitors who were able to take
advantage of the new security technology.
"Extended Validation SSL is reaching critical
mass. More and more customers come on board each week as evidenced by
Microsoft Deutschland, Interflora, and online banks like Cortal Consors
and ING Direct. These companies recognise the importance of security
and the improved consumer perception that the green bar brings to their
Web sites,” said Danilo Labovic, Head of SSL for VeriSign EMEA. “VeriSign
has taken a leadership position in the creation of the Extended Validation
SSL standard as well as making it into a critical component of increasing
the security profile of many leading sites across the globe. With over
three million SSL Certificates issued—including the SSL protection chosen
by the world’s 40 largest banks—VeriSign is uniquely positioned to bring
this new security platform to the Web’s most important and influential
online businesses.”
VeriSign will showcase EV SSL Certificates at RSA
Conference Europe 2007, October 22nd to 24th in London at stand # 12.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates digital infrastructure services
that enable and protect billions of interactions every day across the
world’s voice, video and data networks. Additional news and information
about the company is available at www.verisign.co.uk/.
Contacts
VeriSign Media Relations: Victoria Henry, vhenry@verisign.com
+44 (0) 20 8600 0723
VeriSign Investor Relations: Ken Bond, kbond@verisign.com,
+1 650 426 3744
Weber Shandwick for VeriSign: verisignlondon@webershandwick.com
+44 020 7067 0515
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the inability of VeriSign to
successfully develop and market new products and services and customer
acceptance of any new products or services, including VeriSign's Extended
Validation SSL Certificates; the possibility that VeriSign’s announced
new services may not result in additional customers, profits or revenues;
and increased competition and pricing pressures. More information about
potential factors that could affect the company's business and financial
results is included in VeriSign's filings with the Securities and Exchange
Commission, including in the company's Annual Report on Form 10-K for
the year ended December 31, 2006 and quarterly reports on Form 10-Q.
VeriSign undertakes no obligation to update any of the forward-looking
statements after the date of this press release.
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