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Press Release |
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Businesses see Bottom-Line Benefits from EV SSL
Online Merchants and Service Firms Discover Gold Lining When Their
Customers See the Green Address Bar
London, UK – July 28, 2008 – Around the world, online
businesses are reporting measurable – and substantial – bottom-line
benefits resulting from their deployment of Extended Validation (EV)
Secure Sockets Layer (SSL) Certificates from VeriSign, Inc. (NASDAQ:
VRSN), the trusted provider of Internet infrastructure services for
the networked world.
Metrics reported by some of these organizations include
an 87 percent increase in registration rates, a 30 percent climb in
sales conversions, a more than 13 percent drop in abandoned carts, and
a 48,000 percent ROI.*
VeriSign® EV SSL helps online businesses build trust
with their customers by offering an effective safeguard against phishing
scams that lure unsuspecting consumers to sites designed to appear almost
identical to genuine Web pages. Identity thieves use these fraudulent
pages to capture credit card numbers, passwords and other valuable personal
information. When visiting sites protected by an EV SSL Certificate,
Internet users using compatible high security browsers see a green address
bar. The green address bar tells consumers they have reached a Web site
whose authenticity has been verified according to certain rules.
From North America to Europe and beyond, online merchants
and service providers are among the more than 5,000 online businesses
that protect their Web sites with VeriSign EV SSL Certificates (including
VeriSign®, GeoTrust®, and thawte® brand Certificates). And in
the process, they are watching their Web sites perform at unprecedented
levels. Among the recent success stories:
North America
Paper-Check.Com
LLC, a San Francisco-based company that offers online document
editing and
proofreading services, especially to academic users.
Results: In tests, the company found that visitors
who see the trusted green address bar are 87 percent more likely to
complete the company’s online registration process—the key step in becoming
a customer. View case study: www.verisign.com/papercheck
Central
Reservation Service (CRS) provides a free hotel reservation
service that offers attractive rates and special deals on both independently
owned and familiar brand hotels and resorts, with no prepayment and
no booking, change, or cancellation fees.
Results: Tests showed that customers who saw the green
bar converted to purchase 30 percent more often than those who didn’t
see the green bar, far exceeding the company’s expectations. View
case study: www.verisign.com/crshotels
Europe
Dwell.co.uk
markets a wide range of excellently priced contemporary furniture throughout
the United Kingdom, with rapid delivery for in-stock items.
Results: The company reports that the EV SSL green
address bar boosted conversion rates by 13.8 percent and monthly sales
by £18,000 (more than $35,000). That increase represents an astounding
48,000 percent return on the company’s investment in VeriSign EV SSL.
View case study: www.verisign.com/dwell
Fitness
Footwear, Ltd. is the largest independent footwear retailer
in the UK and the No. 1 supplier of several name brands, with its Web
site accounting for 95 percent of its sales.
Results: VeriSign EV SSL protection delivered
a 13.3 percent drop in cart abandonment and a 16.9 percent increase
in conversions to sales. View case study: www.verisign.com/fitnessfootwear
Scandinavian
Design Online AB, part of the Design Online Group, is one
of the leading Web sites selling home and garden, interior design and
décor to a worldwide audience across multiple Web sites. View
case study: www.verisign.com/sdo
Results: Two months after EV SSL implementation, the
company saw an 8 percent increase in online conversion rates.
Pacific Rim
SISTIC,
Singapore's No. 1 leading ticketing agency, sells tickets for more than
about 90 percent of Singapore's arts, entertainment and sports events.
SISTIC has an extensive ticket distribution network in Singapore and
beyond in Malaysia and Indonesia.
Results: After deploying VeriSign EV SSL Certificates,
SISTIC recorded a 14 percent increase in sales.
“The Internet is a fantastic tool, but customers are
concerned about security on Web sites,” said Richard Theobald, IT manager
at dwell. “Our use of the VeriSign Secured Seal and EV certificates
is one of our most important ways of instilling confidence in customers
and assuring them that their information is secure when they do business
with dwell.”
In addition to seeing bottom line results from EV
SSL, VeriSign customers are also seeing uplift from the VeriSign Secured®
Seal. U.S.-based Proof-Reading.com
LLC, a provider of high quality business document proofreading
and editing services, recently reported a 36 percent increase in registrations
after it switched to the VeriSign Secured Seal, citing VeriSign’s globally
trusted brand as a major driver of the uplift. View case study: www.verisign.com/proof-reading
“When a company makes the effort to provide a trusted
online experience, customers respond – and so does the bottom line,”
said Tim Callan, vice president of SSL product marketing at VeriSign.
“From soaring revenues and conversion rates to meaningful reductions
in abandoned shopping carts, these online merchants are realizing real-world
benefits from their reliance on VeriSign EV SSL Certificates. As these
results show, EV SSL protection is an investment that keeps paying dividends.”
When a Web site uses an EV SSL Certificate to identify
itself, browsers including Internet Explorer 7 (IE7), Firefox 3, and
Opera 9.5 display easily understood visual cues to provide tangible
assurance of a site’s authenticity. The browser adopts the "green
glow," a highly visible green background on or adjacent to the
browser's address bar. This green area contains the authenticated name
of the organization that owns this site and can also indicate the name
of the security provider that issued the certificate, such as VeriSign.
As the most respected and trusted SSL authority on
the Web, VeriSign is the EV SSL Certificate provider of choice for more
than 5,000 Internet domains, representing greater than 75 percent of
the entire EV SSL Certificate market worldwide. In fact, over 95 percent
of the Fortune 500 and the world’s 40 largest banks secure their sites
with SSL Certificates sold by VeriSign.** To learn more
about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
* Your company’s results may vary. Contact
VeriSign today to talk about how VeriSign can best address your company’s
security needs.
** Includes VeriSign's subsidiaries, affiliates
and resellers.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world. Billions of times each
day, VeriSign helps companies and consumers all over the world engage in
communications and commerce with confidence. Additional news and information
about the company is available at www.verisign.com.
Contacts
Media relations: Victoria Henry, vhenry@verisign.com,
+44 20 8600 0723
Investor Relations: Nancy Fazioli, ir@verisign.com,
650-426-5146
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the inability of VeriSign to
successfully develop and market new products and services and customer
acceptance of any new products or services, including VeriSign EV SSL
solutions; the possibility that VeriSign’s announced new services
may not result in additional customers, profits or revenues; and increased
competition and pricing pressures. More information about potential
factors that could affect the company's business and financial results
is included in VeriSign's filings with the Securities and Exchange Commission,
including in the company's Annual Report on Form 10-K for the year ended
December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes
no obligation to update any of the forward-looking statements after
the date of this press release.
©2008 VeriSign, Inc.
All rights reserved. VeriSign, the VeriSign logo, the Checkmark Circle,
and other trademarks, service marks, and designs are registered or unregistered
trademarks of VeriSign, Inc., and its subsidiaries in the United States
and in foreign countries. All other trademarks are property of their
respective owners.
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