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Press Release |
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Scandinavian Design Online Sees Eight Percent Increase in Online Conversions
VeriSign’s EV SSL Certificates Protect Consumers from Online Crime;
Drives Bottom Line Results for Swedish Company
London – November 6, 2008 – VeriSign, Inc. (NASDAQ: VRSN),
the trusted provider of Internet infrastructure services for the networked
world has announced that Scandinavian Design Online AB, one of the first
Swedish companies to adopt Extended Validation (EV) Secure Sockets Layer
(SSL) Certificates, has seen an eight percent increase in online conversion
rates. With over 60 percent of the world’s Internet population using
the latest versions of Web browsers that support EV SSL*, Web users
are better protected against cyber crime and are more confident when
shopping online – as demonstrated with Scandinavian Design Online AB www.scandinaviandesigncenter.com
.
VeriSign’s EV SSL Certificates cause green address
bars to display in compatible Web browsers, which offers immediate reassurance
that the visitor has reached a site whose authenticity has been verified
by VeriSign. The green address bar makes it easy for consumers to know
that they are at a secure Web site, and helps to defeat online criminals
who use false Web sites to acquire personal information illegally.
Scandinavian Design Online AB, which is one of the
world’s leading Web sites for sales of furniture, home décor, and outdoor
furniture, was one of the first businesses in Scandinavia to begin using
this type of security solution.
“Trust is of paramount importance when selling online
and the more expensive a product is and the distance involved when shopping
online then trust becomes key,” says Jörgen Bödmar, CEO, Scandinavian
Design Online AB. “As we have customers across the world and not only
in Sweden, we can not afford not be trusted and consequently we have
to do our utmost to increase trust levels to a maximum. EV SSL allows
us to demonstrate our authencity and thus customers and prospects know
that they can trust us.”
“Consumers have to trust the sites they visit, and
they must be able to log on, place orders and make purchases without
the fear of their personal information falling into the wrong hands,”
said Bob Cortale, vice president of SSL sales for VeriSign. “By deploying
VeriSign EV SSL protection, Scandinavian Online Design is able to tell
their customers that they’ve come to the right place – an assurance
that is invaluable in today’s online environment.”
As the most respected and trusted SSL authority on
the Web, VeriSign is the EV SSL Certificate provider of choice for more
than 6,000 Internet domains, representing greater than 75 percent of
the entire EV SSL Certificate market worldwide.** In fact, over
95 percent of the Fortune 500 and 96 of the world’s 100 largest SSL-using
banks secure their sites with SSL Certificates sold by VeriSign**.
To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
To read the Scandinavian Design Online case study, visit https://www.verisign.co.uk/sdo
*Source: IDC press release, June 25, 2008
** Includes VeriSign's subsidiaries, affiliates and resellers.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) provides digital infrastructure
services that enable and protect billions of interactions every day
over the world’s voice, video, and data networks. More news and information
about the company can be found at www.VeriSign.com
For more information, please contact:
Media relations: Victoria Henry, vhenry@verisign.com,
+44 20 8600 0723
Weber Shandwick for VeriSign: LCurtis@webershandwick.com,
+44 20 7067 0513
Investor Relations: Nancy Fazioli, ir@verisign.com,
+1 650 426 5146
Statements in this
press release, other than historical data and information, are forward-looking
statements according to the definition of this concept stated in section
27A in the 1933 Securities Act and Section 21E in the 1934 Securities
Exchange Act. These statements involve risks and uncertainties that
could make VeriSign’s actual results deviate from what is stated or
indicated by such future predictions. The potential risks and uncertainties
include, among other things, uncertainty about future income and profitability,
and potential fluctuations in quarterly results resulting from factors
such as VeriSign’s inability to successfully develop and market new
products and services, and customer acceptance of products and services,
including VeriSign’s Extended Validation SSL certificates and solutions;
the possibility that the new services presented by VeriSign do not result
in more customers, profit or income; and increased competition and market
pressure. More information about potential factors that might affect
the company’s activities and financial results is included in VeriSign’s
reports to the Securities and Exchange Commission, including the company’s
Annual Report on Form 10-K for the year ending December 31, 2007, and
quarterly reports on form 10-Q. VeriSign does not undertake to update
any predictions of performance after the date of issuance of this press
release.
©2008 VeriSign Sweden AB. All rights reserved.
VeriSign, the VeriSign logo, VeriSign Secured, the Checkmark Circle
logo, and other trademarks, service marks and motifs are registered
or unregistered trademarks belonging to VeriSign, Inc. and its subsidiaries
in the United States and other countries. All other trademarks are the
property of their respective owners.
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