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VeriSign Provides Yahoo! Shopping Merchants Cues to Advertise Security and Trust
By Seeing the VeriSign Verified Seal within Search Result Listings,
Comparison Shoppers Using Yahoo! Shopping Can Select Merchants Who Protect
Their Sites with VeriSign SSL
London – November 13, 2008 – VeriSign, Inc. (NASDAQ: VRSN),
the trusted provider of Internet infrastructure services for the networked
world, has announced that Yahoo! Shopping merchants can now enhance
their listings so that shoppers can more easily identify which merchants
have safeguarded their sites and whose identities have been verified
by VeriSign.
Now available on Yahoo! Shopping, the VeriSign Verified™
Seal for Comparison Shopping identifies merchants who secure their site
with a VeriSign® Secured Sockets Layer (SSL) Certificate. Because they’ve
deployed VeriSign SSL protection, these merchants can choose to have
a VeriSign Verified Seal appear in connection with their listings on
Yahoo! Shopping, the most popular online comparison shopping engine
(comScore, September 2008). The seal helps merchants indicate to consumers
that VeriSign has verified the identity of the merchant and that the
merchant owns or has a right to use the website to do business, and
that the Web site is secured with a VeriSign SSL certificate. As 85
percent of online shoppers will turn to online tools to find bargains
this holiday season,1 the VeriSign Verified Seal for Comparison Shopping
is another tool to help merchants help customers feel confident when
they shop online.
“The driving focus of Yahoo! Shopping is to provide
people with an efficient way of finding the best products at the best
prices online,” said Greg Hintz, General Manager, Yahoo! Shopping. “By
displaying the VeriSign Verified Seal for Comparison Shopping, we want
to make sure our users have everything they need to make an informed
purchase. This new feature delivers a valuable service to our merchants
and online shoppers alike, as we all prepare for another busy season
of online holiday shopping.”
For merchants looking to maximise sales this holiday
season, VeriSign is offering a 90-day free trial of the new VeriSign Verified
Seal for Comparison Shopping service to Yahoo! Shopping merchants who
own a VeriSign SSL Certificate.
More than 15 online businesses large and small and
across a wide range industries have already adopted the VeriSign Verified
Seal for Comparison Shopping. Companies include Brookstone.com, Ghirardelli.com,
GreenMountainCoffee.com, Wakeside.com and FragranceX.com.
“The VeriSign brand is one of the most trusted brands
on the Internet, and I like to think of it as my virtual hand shake
to let potential customers know it’s safe to shop with me,” said John
Lucey, Internet Marketing Manager for Brookstone.com. “With the new
VeriSign Verified Seal for Comparison Shopping, I can attract perusers
not only looking for a good deal, but also looking to buy from someone
they can trust.”
According to TNS research, 65 percent of consumers
shop only at sites they know and trust, and 65 percent of online shoppers
have abandoned a shopping cart because they did not “trust” the transaction.
With the VeriSign Verified Seal, merchants can stand out to customers
as a more trustworthy site at the point when they are choosing between
multiple vendors. Within the Yahoo! Shopping search results, merchants
can help show potential customers that their business is legitimate
and that customers can trust that their transactions will be secure.
With the VeriSign Verified Seal, merchants can stand out to customers
as a trustworthy site at the point when they are choosing between multiple
vendors.
“It’s getting increasingly difficult for retailers
to stake out some kind of differentiation online, particularly when
they first appear to shoppers as one of several merchants in a list,”
said Michael Lin, vice president of SSL product management at VeriSign.
“That makes the VeriSign Verified Seal such an important tool for Yahoo!
Shopping merchants. Now merchants who protect their sites with VeriSign
SSL Certificates don’t have to wait for shoppers to click through to
their site to learn they are secure. From the moment a merchant’s name
appears in a search, they can reassure users of a trusted shopping experience.”
VeriSign is the most respected and trusted SSL authority
on the Web. More than 95 percent of the Fortune 500 – and the world’s
40 largest banks – rely on SSL Certificates sold by VeriSign (including
VeriSign’s subsidiaries, affiliates and resellers) to meet their security
needs. For more information on VeriSign SSL protection, visit: http://www.verisign.com/ssl/index.html
1 October 7,2008; Internet Retailer. “Wary of the
economy, holiday shoppers will go online for deals, study says” http://www.internetretailer.com/dailyNews.asp?id=28039
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world. Billions of times each
day, VeriSign helps companies and consumers all over the world engage in
communications and commerce with confidence. Additional news and information
about the company is available at www.verisign.com.
Contacts
Media relations: Victoria Henry, vhenry@verisign.com,
+44 20 8600 0723
Weber Shandwick for VeriSign: LCurtis@webershandwick.com,
+44 20 7067 0513
Investor Relations: Nancy Fazioli, ir@verisign.com,
+1 650 426 5146
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the inability of VeriSign to
successfully develop and market new products and services and customer
acceptance of any new products or services, including VeriSign SSL solutions
and Verisign Verified Seal for Comparison Shopping; the possibility
that VeriSign’s announced new services may not result in additional
customers, profits or revenues; and increased competition and pricing
pressures. More information about potential factors that could affect
the company's business and financial results is included in VeriSign's
filings with the Securities and Exchange Commission, including in the
company's Annual Report on Form 10-K for the year ended December 31,
2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation
to update any of the forward-looking statements after the date of this
press release.
©2008 VeriSign, Inc.
All rights reserved. VeriSign, the VeriSign logo, the checkmark circle,
and other trademarks, service marks, and designs are registered or unregistered
trademarks of VeriSign, Inc., and its subsidiaries in the United States
and in foreign countries. All other trademarks are property of their
respective owners.
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